Influence
Inspire your audience
Success depends on your people and partners being engaged and motivated, so how can you ensure they play their part in delivering the change you need?
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Based on a deep understanding of your strategic goals and stakeholders, I work with you to create compelling messaging and engagements that inspire audiences to help realise your vision.​​​
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Services include:
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Strategic communications planning - Objective setting, audience outcomes, positioning and engagement strategies, evaluation frameworks.
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Stakeholder analysis - Salience and relationship maturity audit, target-state definition, planning workshop facilitation, engagement briefing.
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Content development - Narrative strategy, speech writing, opinion, quotes, lines-to-take.
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Campaign delivery - Partner engagement, private office liaison, corporate reporting, brand assurance, issue management.
Policy
Define your future
The external environment is always changing, so how do you ensure your organisation defines its own future and stays on course no matter what?
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I work with you to create buy-in at all levels on clear policy positions, equipping your people to speak confidently with one authentic voice to deliver sustainable strategic change with your stakeholders.
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Services include:
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Intelligence - Parliamentary, regulatory and media monitoring, corporate reporting, briefing.
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Policy development - Impact assessment, scenario modelling, position drafting, competitor analysis.
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Positioning - Thought leadership delivery, content partnership liaison, consultation responses, call-for-evidence submissions.
Change
Tell your story
Your organisation and its offer are always evolving, but do your partners and people see how your progress brings benefits for them?
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I support brand- and people-leads with tools, messaging and communication plans to deliver change successfully, while enhancing and protecting your reputation.
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Services include:
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Organisation and portfolio change narratives
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Lines-to-take, Q&A and press notices
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Stakeholder cascades and All-Staff engagement
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Crisis communication support